Tentang Anakmembuka lowonganProduct Marketing Manager
Imagine a career where you play a pivotal role in ensuring the success and bright future of 80 million children in Indonesia. Tentang Anak is not just a company; it's a mission, a movement, and an opportunity to be part of something truly extraordinary.
Tentang Anak, at its core, is driven by a mission to advance the well-being and development of 80 million children throughout Indonesia. Founded by a team of experts, including pediatricians, child psychologists, and early childhood educators, we are steadfast in our commitment to supporting children with the most reliable education and products. From educational tools (e.g., applications, books, flashcards, puzzles) to essential skincare, Tentang Anak aims to accompany and provide the best solutions for parents and their children, from the moment they wake up until they fall asleep.
Our products are the one and only in Indonesia that are developed by experts, backed by science, and offered at affordable prices. We are hu...
Ringkasan
- Perusahaan :
- Tentang Anak
- Situs :
- https://tentanganak.id
- Industri :
- Moms & Children Health
- Kategori :
- Perbankan
- Status Pekerjaan :
- Full Time
- Pola Kerja :
- Hybrid
- Jam Kerja :
- 40 Jam/Minggu
- Perolehan Gaji :
- Negotiable
- Pengalaman :
- 4 Tahun Pengalaman
- Lokasi Kerja :
- Jakarta
- Tanggal Berakhir :
- 06 January 2026
Deskripsi Pekerjaan
Tentang Anak is building the most trusted parenting ecosystem in Indonesia, from expert-backed content to daily parenting tools and products. As we scale our product portfolio, we’re hiring a Product Marketing Manager to lead go-to-market strategies, boost feature adoption, and connect users to real value.
What You’ll Own
- Product Marketing & Go-To-Market: Craft and execute GTM strategies for new features and products, ensuring user clarity and adoption from day one.
- Campaign Planning: Partner with Brand, Product, Growth, and Content teams to create integrated launch campaigns aligned with brand and business goals.
- User Insight & Positioning: Deeply understand user pain points to shape compelling product narratives and positioning that drives engagement.
- CRM & Retention Engagement: Own CRM initiatives and in-app communication strategies to activate and retain users effectively.
- Cross-Functional Launch Management: Coordinate across functions to ensure timely, measurable, and impactful rollouts, from ideation to post-launch learning.
What Success Looks Like
- Deliver at least 3 feature launches with >30% adoption rate within 30 days post-launch.
- Increase CRM engagement by 2x through targeted campaigns and content experimentation.
- Create and socialize a consistent GTM framework across Brand, Product, Content, and Growth.
- Establish user segmentation and positioning documentation for at least 3 key product verticals.
- Build internal credibility as the go-to partner for launch and adoption strategies.
You’re a Fit If
- You’ve led or co-led GTM strategies in a fast-paced environment.
- Proficient using CleverTap & know how to drive CRM engagement.
- Y...
6 Benefit Pekerjaan
Kirim Lamaran
- Via URL :
Peluang diterima pada lowongan kerja Product Marketing Manager masih terbuka untukmu! Baru 9 orang yang mengunjungi link lamaran diatas. Ayok cepat kirim lamarannya sebelum ditutup pada tanggal 06 January 2026!
